As “The Last Jedi” enters its sixth weekend at the
box office, the film begins to solidify its position in cinematic history. How
does it compare to "Rogue One"? Does it stack up to "The Force Awakens"? How about "The Phantom Menace"?
It is interesting to note that some columnists
insist that the movie was a Box Office disappointment. To be fair, these
writers are probably just trying to earn clicks. After all, the same columnists
are already insisting that “Solo: A Star Wars Story” will be the first Star
Wars box office bomb (with little real evidence to back this up).
In reality, "The Last Jedi" is a massive success. Here
is proof: The Empire Strikes Back earned only 55% of ticket sales
compared to the original "Star Wars", which released 3 years prior. Attack of
the Clones earned 59% of "The Phantom Menace’s" ticket sales, also 3 years
after the fact. The Last Jedi is a different story. Before the end of
its run TLJ has already earned 60% of "The Force Awakens" ticket sales and it has
done so after only 2 years and it has done so even though “Rogue One” released
last December.
We will probably never see a
Star Wars movie be as big of box office hit as “Star Wars”, “The Phantom Menace”,
or “The Force Awakens”. After all, “The Force Awakens” was the first Star Wars
film after a 10 year hiatus, "The Phantom Menace" was the first after a 16 year
hiatus, and "Star Wars"… was a cultural phenomenon. I cannot imagine a scenario
where Disney puts the Star Wars franchise on hold for another decade. We probably will never
again see another perfect-storm scenario that made those three films the
biggest films of their time. But when you consider the reality that "The Last
Jedi" will end its run with 70% of "The Force Awakens" box office- it’s kind of
miraculous. It should give Disney hope that one Star Wars film per year is not
going to oversaturate the market… at least not yet.
Highest Domestic Box Office
1. The Force Awakens 2015 $936,662,225
2.
Avatar 2009 $760,507,625
3.Titanic 1997 $658,672,302
4. Jurassic World 2015 $652,270,625
5. The Avengers 2012 $623,357,910
6. The Last Jedi 2017 ≈$604,000,000
7. The Dark Knight 2008 $534,858,444
8. Rogue One 2016 $525,444,763
9. Beauty and the Beast 2017 $594,902,305
10. Finding Dory 2016 $486,295,561
11. The Phantom Menace 1999 $474,544,677
12. Star Wars 1977 $460,998,007
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32.
Revenge of the Sith 2005 $380,270,577
64. Attack of the Clones 2002 $310,676,740
66. Return of the Jedi 1983 $309,306,177
83. Empire Strikes Back 1980 $290,475,067
In this first chart we notice that "The Last Jedi" will finish its run somewhere around "Marvel’s The Avengers". It is noteworthy
that six of these top ten films are Disney releases and that the last
non-Disney film to make this top ten list was 2015’s "Jurassic World". We notice
that the original 1977 “Star Wars” film has been pushed out of the top ten this
year by “Beauty and the Beast” and “The Last Jedi”. “Star Wars” amazingly,
spent over 40 years on the Top Ten Domestic Box Office list and, now that it is
gone, the oldest film on the list is "Titanic". Since this list is constantly in
flux, there is certainly a change that "Rogue One" will be off of the top ten by
2019, probably after the release of "Episode IX". Furthermore, there will be a day that "The
Force Awakens" will no longer reign as #1- although it’s probably safe for the
foreseeable future- probably for another decade.
Highest International Box Office
1.
Avatar 2009 $2,778
million
2. Titanic 1999 $2,186
million
3. The Force Awakens 2015 $2,068
million
4. Jurassic World 2015 $1,671
million
5. The Avengers 2012 $1,518
million
6. Furious 7 2015 $1,516 million
7. Avengers: Age of Ultron 2015 $1,405 million
8. Harry Potter 7: Part 2 2011 $1,341 million
9. The Last Jedi 2017 ≈$1,296 million
10. Frozen 2015 $1,276 million
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23. Rogue One 2016 $1,042
million
28. The Phantom Menace 1999 $1,029 million
61. Revenge of the Sith 2005 $848
million
77. Star Wars 1977 $775 million
116. Attack of the Clones 2002 $649 million
166. Empire Strikes Back 1980 $538 million
198. Return of the Jedi 1983 $475
million
It has become sort of a “known-fact”
that Star Wars films don’t compete well on the international market. This "fact" is at least partially true. Most mega-box-office hits make around 60% -
70% of their sales overseas. Recent Star Wars films seem to earn less than 55%
of their sales in international markets, and "Rogue One" stands out as an extreme
case earning only 49.6%. So, you could say it’s a problem- a problem that
Disney has spent time and money trying to fix. On the other hand, you’ve got
both “The Force Awakens” and “The Last Jedi” on the worldwide top ten list.
Star Wars movies may appeal to Americans more than many other cultures, but there
is no doubt that Star Wars is still a massive international success.
Domestic Grosses Adjusted for Inflation
1.
Gone with the Wind 1939 $1,804,258,500
2. Star Wars 1977 $1,590,608,000
3. The Sound of Music 1965 $1,271,769,300
4. ET 1982 $1,266,759,200
5. Titanic 1999 $1,210,478,700
6. Ten Commandments 1956 $1,169,830,000
7. Jaws 1975 $1,143,743,800
8. Doctor Zhivago 1965 $1,108,529,600
9.
The Exorcist 1973 $987,650,600
10. Snow White 1937 $973,370,000
11. The Force Awakens 2015 $965,467,800
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13. Empire Strikes Back 1980 $876,753,100
16. Return of the Jedi 1983 $839,950,500
18. The Phantom Menace 1999 $806,486,800
46. The Last Jedi 2017 ≈$604,000,000
58. Rogue One 2016 $539,743,700
65. Revenge of the Sith 2005 $529,768,500
95. Attack of the Clones 2002 $477,473,400
Adjusting for inflation is always a
good reality check for any film. The only 21st century film to even
come close to breaking into The Top Ten is “The Force Awakens”. That isn’t to
say that modern films don’t make money. Dozens of 21st century films can be found on the top 100 grossing film adjusted-for-inflation list, including a handful from the last decade. The idea that
cinema is somehow dying seems a little crazy. In fact, cinema seems to be
standing up strong in the face of home video, cable, and streaming. The
experience of enjoying a drama or comedy with an audience is an age-old
phenomena and I believe that it is an innate element of the human race. Hearing
audible gasps during the Admiral Holdo death scene is enough to convince me
that there is merit to the crowd experience. “The Last Jedi” will come close to
breaking the top 40 films of all time. On a list which includes movies dating
back 80 years, top 40 is not so bad, especially after considering my next list.
Domestic
Grosses Adjusted for Inflation since 1977
1. Star Wars 1977 $1,590,608,000
2. ET 1982 $1,266,759,200
3. Titanic 1999 $1,210,478,700
4. The Force Awakens 2015 $965,467,800
5. Empire Strikes Back 1980 $876,753,100
6.
Avatar 2009 $868,974,500
7. Return of the Jedi 1983 $839,950,500
8.
Jurassic Park 1993 $820,863,000
9. The Phantom Menace 1999 $806,486,800
10.
The Lion King 1994 $796,077,500
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22. The Last Jedi 2017 ≈$604,000,000
28. Rogue One 2016 $539,743,700
32. Revenge of the Sith 2005 $529,768,500
50. Attack of the Clones 2002 $477,473,400
On this list we adjust for inflation
once again, but I take out all films released before 1977. There is actually a good reason
for this. Films released before the home-video era have an unfair advantage. “Gone With The Wind”
is a good example of this phenomenon . The film released in 1939 and its initial run lasted until
1943. If over 4 years in cinemas wasn’t enough, it was re-released in 1947,
1954, 1967, 1974, 1989, and 1998. So that’s why I’d like to ignore films such as “Gone With
The Wind”. When focussing on the last 40 years of cinema only, the results are
pretty stunning. Within the top nine, every single film is a Spielberg Film, a
Cameron Film or a Star Wars Film. As for "The Last Jedi": in the grand scheme of things, "TLJ"
beats out exactly three other Star Wars films: last year’s “Rogue One” and Episodes
II & III. In other words, "The Last Jedi" is the second most successful 21st
century Star Wars film.
Looking Ahead
The Month of May will also be an exciting time
for the Star Wars box office. “Solo: A Star Wars Film” will be the first Star
Wars summer release since 2005. It is the first time a Star Wars film will
release only 6 months after a previous Star Wars film. What effect will this
have on the “Solo” box office? We’ll find out in a few months!
The Force Awakens Box Office Post
http://roadto7.blogspot.com/2016/01/5-ways-to-look-at-force-awakens-box.html